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About
PhD student in marketing with professional experience in the field and an interest in research. I am passionate about understanding consumer behavior in the context of digital transformation and emerging technologies. I actively seek opportunities to collaborate with other researchers, contribute to academic studies, and co-author high-quality research papers for publication.
Research keywords
consumer behaviordigital marketingartificial intelligence in servicescustomer experiencetechnology adoptioninnovation in marketingemerging technologiestrustdecision-making
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