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Poojah Maharajah
Poojah MaharajahMarketing
Independent Researcher · Sri Lanka
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About

An Academic Tutor at BMS and an MBA holder at the University of West London, with a strong foundation in business administration and management. Holds a Bachelor of Science in International Business from Northumbria University and an HND in Business Management with a specialization in marketing from BMS. Gained hands-on experience in personal banking during a tenure at HSBC and built marketing acumen as an intern at BMS. Skilled in personal banking, research, and academic achievement, with a focus on empowering learners and fostering a collaborative environment. My research interests include AI ambivalence and data analytics and marketing related areas.

Research keywords
BrandingConsumer BehaviorDigital MarketingMarket ResearchAI
Publications1
Influence of data analytics in business decision making in the Sri Lankan apparel industry
BMS applied journal · 2026
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