Enes Celik

In today’s world, with rapidly developing technology, it has become possible to perform many transactions over the internet. Consequently, providing better service to online customers in every field has become a crucial task. These advancements have driven companies and sellers to recommend tailored products to their customers. Recommendation systems have emerged as a field of study to ensure that relevant and suitable products can be presented to users. One of the major challenges in recommendation systems is the cold-start problem, which arises when there is insufficient information about a newly introduced user or product. To address this issue, we propose a novel framework that leverages implicit behavioral insights from users’ X social media activity to construct personalized profiles without requiring explicit user input. In the proposed model, users’ behavioral profiles are first derived from their social media data. Then, recommendation lists are generated to address the cold-start problem by employing Boosting algorithms. The framework employs six boosting algorithms to classify user preferences for the top 20 most-rated films on Letterboxd. In this way, a solution is offered without requiring any additional external data beyond social media information. Experiments on a dataset demonstrate that CatBoost outperforms other methods, achieving an F1-score of 0.87 and MAE of 0.21. Based on experimental results, the proposed system outperforms existing methods developed to solve the cold-start problem.

Session-based recommendation uses past clicks and interaction sequences from anonymous users to predict the next item most likely to be clicked. Predicting the user’s subsequent behavior in online transactions becomes a problem mainly due to the lack of user information and limited behavioral information. Existing methods, such as recurrent neural network (RNN)-based models that model user’s past behavior sequences and graph neural network (GNN)-based models that capture potential relationships between items, miss different time intervals in the past behavior sequence and can only capture certain types of user interest patterns due to the characteristics of neural networks. Graphic models created to improve the current session reduce the model’s success due to the addition of irrelevant items. Moreover, attention mechanisms in recent approaches have been insufficient due to weak representations of users and products. In this study, we propose a model based on the combination of skip-gram and transformer (SkipGT) to solve the above-mentioned drawbacks in session-based recommendation systems. In the proposed method, skip-gram both captures chained user interest in the session thread through item-specific subreddits and learns complex interaction information between items. The proposed method captures short-term and long-term preference representations to predict the next click with the help of a transformer. The transformer in our proposed model overcomes many limitations in turn-based models and models longer contextual connections between items more effectively. In our proposed model, by giving the transformer trained item embeddings from the skip-gram model as input, the transformer has better performance because it does not learn item representations from scratch. By conducting extensive experiments with three real-world datasets, we confirm that SkipGT significantly outperforms state-of-the-art solutions with an average MRR score of 5.58%.