Dr. Ikrame Selkani is an accomplished academic currently serving as an Assistant Professor at several prestigious business schools in Spain, including Cesine International Business School in Santander, and UIBS. Originally from Morocco, Dr. Selkani holds two PhDs: one in Heritage from the University of Córdoba, Spain, and another in Sustainable Management from the University of Santiago de Compostela, Spain. She also holds a Master’s Degree in Entrepreneurship and a Bachelor’s Degree in Management from Mohammed V University in Rabat, Morocco. Dr. Selkani has made significant contributions to the academic community, publishing over 30 research papers in English, French, and Spanish across various international journals. Her research spans a wide array of topics, including Management, Marketing, City Marketing, Culture, Heritage, Tourism, Sustainability, Environment, and Innovation. She is also the author of the book : The Role of Marketing in the Success of Entrepreneurial Ventures (2015), originally written in French. A recognized expert in her field, Dr. Selkani has been a keynote speaker at numerous international conferences in countries such as Morocco, France, Spain, Australia, Denmark, Austria, Sweden, the UK, and the US.