Researcher Collab

Inclusive Marketing Strategies for Adaptive Fashion

Learning disabilities in adults can have significant adverse effects on both cognitive and social-emotional development of an individual, according to the World Health Organization. Pattern design is an algorithmic process that involves points, lines, measurements, and calculations, which may be challenging for individuals with developmental disorders. The purpose of this chapter is to describe the methodology for designing cutting patterns, by providing guidelines to individuals with special learning difficulties on how to improve their performance in the demanding design of cutting patterns and to gain self-confidence. Additionally, our study examines the principles and practical tactics of inclusive marketing in adaptive handmade clothing and addresses its broader implications for the fashion industry.

Authors: Theodore Tarnanidis, Evridiki Papachristou, Vasiliki Andreou, Anna Stergiou, Vijaya Kittu Manda

DOI: https://doi.org/10.4018/979-8-3373-2111-0.ch002

Publish Year: 2025