The Digital Markets Act (DMA), enacted by the EU in 2022, regulates anti-competitive practices in digital markets by targeting influential tech gatekeepers. Despite originating in Europe, these regulations affect companies globally, including those in the Gulf. This article examines the DMA's impact on Gulf e-commerce through a Souq.com case study (now Amazon Middle East). The study reveals how Souq.com responded to key DMA provisions by modifying algorithms for fairer competition, restructuring data management to meet privacy standards, and redesigning platform policies to improve third-party vendor access. These changes highlight both challenges and opportunities for Gulf companies adapting to extraterritorial regulations. The findings emphasize the importance for regional businesses to comply with global regulatory frameworks to maintain competitive advantage and build consumer trust. This article offers valuable insights for Gulf-based companies navigating international digital regulations in an increasingly regulated global marketplace.
Authors: Radwan Eskhita, Arbia Hlali, Vijaya Kittu Manda
DOI: https://doi.org/10.4018/979-8-3373-1355-9.ch012
Publish Year: 2025
