By providing new and unprecedented insights into consumer behavior and preferences, Brain-Computer Interface (BCI) devices are revolutionizing customer experience management. Brain-Computer Interfaces (BCIs) can accurately anticipate consumer demands, expedite service delivery, and customize interactions with clients by utilizing brain data in real-time. This abstract investigates the potential to enhance customer satisfaction, loyalty, and overall engagement through the integration of Brain-Computer Interfaces (BCIs) into customer experience management systems. BCIs facilitate the creation of customized experiences that can dynamically alter to accommodate individual preferences by conducting a more thorough examination of consumer mood and behaviors. This investigation not only examines the technological challenges and ethical dilemmas associated with the integration of BCI into customer experience management, but also examines the potential future opportunities and current advancements.
Authors: Shailendra Kumar, Prathwini Prathwini, Dilora Abdurakhimova, Hameed Hassan Khalaf, Israa Abed Jawad, Pankaj Dadheech
DOI: https://doi.org/10.4018/979-8-3373-5122-3.ch018
Publish Year: 2025
