A growing number of adults are seeking to escape the trappings of excessive consumption in an era characterized by material abundance and relentless consumerism. This emerging trend reflects a shift away from the traditional consumerist mindset, which equates material wealth to success and happiness. Instead, people are increasingly seeing minimalism, simplicity, and deliberate living as paths to greater fulfillment. This narrative review investigates the psychological and cultural elements that drive this movement, focusing on the role of credit systems, advertising, and societal standards in maintaining the consumption cycle. It also investigates the growing dissatisfaction with material wealth, which frequently results in financial hardship, stress, and a pervading sense of emptiness. By foregoing the chase of larger homes, trendier clothes, and the latest electronics, these people are redefining success in terms of personal well-being, meaningful connections, and spiritual development.
Authors: Jisha Vijay, Aditya Nair
DOI: https://doi.org/10.4018/979-8-3373-0528-8.ch008
Publish Year: 2025
