The contribution of green entrepreneurship (GE) to promote sustainable innovation (SIN) in startup environments in developing countries is investigated in this article. Emphasizing early stage businesses instead of existing companies, it looks at how GE supports innovation in line with Sustainable Development Goals (SDGs), including SDG 8, 9, 12, and 13. Treating GE as the independent component driving SIN with startup ecosystem support (SES) and institutional frameworks as contextual elements, the study uses a theoretical model combining dynamic capabilities theory, resource-based view, and institutional theory. Three hundred Bangladeshi startups’ data were gathered and subjected to partial least squares structural equation modeling (PLS-SEM). Results suggest that GE greatly increases SIN, especially in light of supporting ecosystems and strong institutional support. The results provide theoretical understanding as well as pragmatic ideas for advancing green, creative corporate settings in developing countries. Future studies should confirm these linkages over time and in several settings.
DOI: https://doi.org/10.1142/s3060901125500103
Publish Year: 2025
