My research focuses on the intersection of generative artificial intelligence and marketing creativity. I explore how AI-generated content compares to human creativity in terms of impact, perception, and trust, with special attention to branding and advertising strategies. I am open to collaboration with researchers and practitioners interested in AI in marketing, digital transformation, communication strategies, and consumer psychology.
Open for collaborations on research topics with Generative AI Marketing Communication Strategy and Brand Management.
This paper explores the relationship between minimalist branding and trust in artificial intelligence (AI) technologies across Bulgarian and English-speaking users. Drawing on branding and design theory, the study evaluates three hypotheses through a structured survey and correlation analysis. The results reveal no significant differences between language groups but highlight strong positive correlations between perceived minimalism and both trust and understanding of AI. These findings contribute to branding and marketing research by offering insights into how simplicity in visual communication can enhance technological trust and user perception.
