PhD student in marketing with professional experience in the field and an interest in research. I am passionate about understanding consumer behavior in the context of digital transformation and emerging technologies. I actively seek opportunities to collaborate with other researchers, contribute to academic studies, and co-author high-quality research papers for publication.
My areas of interest include consumer behavior digital marketing artificial intelligence in services customer experience technology adoption and innovation in marketing. I am particularly interested in how emerging technologies influence consumer perceptions trust and decision-making.
