This research aims to develop a comprehensive and practical model for the success of women's home-based businesses in Iran. Considering the rapid growth of home-based enterprises and the significant and influential role of women in this sector, identifying and designing a model to facilitate the success of such businesses is deemed essential. The study begins with a review of theoretical concepts related to home-based businesses and women's entrepreneurship. Subsequently, by employing case studies and a systematic review of previous research, a set of key factors affecting women’s success in managing home-based businesses is identified. These factors include the development of individual and professional skills, effective marketing, improvement of customer service quality, innovation in product production, and interaction and collaboration with other economic actors. Based on the findings, a proposed model is presented that can serve as a roadmap for empowering women entrepreneurs in the home-based business domain. The results indicate that utilizing this model provides opportunities for enhancing productivity, increasing income, and sustaining women’s home-based businesses. This research endeavors to contribute effectively to the economic empowerment of women and the sustainable development of home-based businesses in the country.
Authors: Helaludin Abi
DOI: https://civilica.com/doc/2266679/
Publish Year: 2025
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