Attractiveness via culture and the arts is essential, so that cities make their choice to make themselves known. “Culture has become an instrument of an increasingly explicit strategy of national and international influence” (Taliano-Des Garets 2007). These days, culture and tourism are two factors that generate distinct and varied goals and have a very strong positive association through the Fez festival, in this instance. Each region can design its own strategy while developing itself to become more attractive, which in the medium and long term will provide it a favorable and positive image to convey to both national and international audiences. In many towns across Europe and the rest of the world, festivals have grown in importance. A multitude of interconnected factors, including new methods of managing urban areas, the application of cultural policies meant to restructure wealth creation in a positive way, structural shifts in the nature of economic production, and the gradual normalization or symbolization of the traditional economic sector, could be the cause of this increase (Quinn 2005; Scott 2000). In this study, we will look at the case of a Moroccan city, called Fez, in order to examine the role of culture in the city’s development, in order to study the importance of the cultural aspect in promoting this city’s image at different levels: nationally and internationally. In this paper we will answer this main question: how does culture influence the growth of the city of Fez, throughout the World Sacred Music Festival?
DOI: https://link.springer.com/chapter/10.1007/978-3-031-98379-5_52
Publish Year: 2025
