The present study aims to analyze the digital maturity of medium-sized companies in the municipality of Tecoman, Colima, Mexico, and the relation it as with the gender or level of study of the leader of the organization, by applying the Forrester four-dimension model. For this purpose, a mixed approach is used, selecting a sample of 40 economic units out of a total of 47 in the municipality, all medium-sized companies with between 51 and 250 employees. As a result, it was observed that the gender and level of education of the person in charge has no influence on the digital maturity of medium scale business.
Authors: Francisco Preciado Álvarez, Fabián Ojeda Pérez
DOI: https://doi.org/10.46652/rgn.v8i37.1067
Publish Year: 2023
