Abstract. This essay analyzes the challenges and strategies involved in projecting one's personal imagein digital environments, with an emphasis on the role of empathy as a key element in building influenceand credibility. It starts from the premise that difficulty in communicating empathically and strategically directly impacts engagement, networking, and professional growth on social media. The central objective is to understand the theoretical and practical foundations that underpin the creation of anauthentic, coherent, and effective personal image. Specifically, the study investigates: (H1) the impactof empathy on digital communication; (H2) the relationship between vulnerability, authenticity, and consistency; (H3) the integration of empathetic practices in different professional contexts. Themethodology was based on a literature review and critical analysis of theoretical references oncommunication, leadership, image projection, and entrepreneurship. The results indicate that empathystrengthens personal image, expands social capital, generates credibility and engagement, and promotes recognition and professional opportunities. The hypotheses were confirmed, highlighting theimportance of consistency between discourse and behavior in digital interactions. It can be concluded that building an empathetic personal image requires the integration of emotional intelligence, symbolic capital, and strategic adaptation. The implications of the study reinforce the need for continuous practices of empathy and authenticity to consolidate presence and reputation on social media.
Authors: BRANDÃO, I. C.
DOI: 10.29327/7696790
Publish Year: 2025
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