Researcher Collab

About

Professional Profile – Research Collaboration:
A naturally inquisitive mind, sensitive to the complexities of life, I am dedicated to exploring the contradictions of everyday experience, the power of reflective thinking, and the transformative potential of human development. My multidisciplinary background spans technology, communication, education, and writing, allowing me to approach research from both analytical and human-oriented perspectives.

Professionally, I work in IT management, cybersecurity, software development, and strategic digital solutions, with academic training that includes Executive MBA programs in Cybersecurity and Strategic Marketing, as well as postgraduate studies in Psychology, Neuropsychology, and Sociology. This combination of technical expertise and cognitive-behavioral insight supports my interest in research that integrates technology, human cognition, security, and socio-technical systems.

I am open to participating in collaborative research projects, interdisciplinary studies, and applied investigations that value methodological rigor, ethical development, and meaningful impact. I seek to contribute both technically and conceptually, bridging the gap between technology and human experience.

I am particularly interested in academic and scientific collaborations involving:
• Cybersecurity and digital risk;
• Information systems and IT management;
• Software engineering and applied innovation;
• Psychology Sociology, Neuropsychology and Mental Health;
• Cognitive sciences, behavior, and decision-making;
• Communication, culture, and sociotechnical dynamics;
• Digital transformation and organizational strategy;
• Artificial intelligence and machine learning;
• Managed IT;
• IT Manager, Hardwares & Softwares (35 anos de experiência);
• Education in Higher Education (Teaching);
• Marketing Manag. Planning and Comp. Intelligence, IA;
• Programming and Development with Languages (Senior Developer);
• and other lines of research.

Areas of Interest

Cybersecurity Information systems; IT management; Software Engineering Psychology Sociology Neuropsychology Mental Health Cognitive sciences behavior decision-making Communication culture sociotechnical dynamics Digital transformation and organizational strategy; Artificial intelligence machine learning; Managed IT Hardwares & Softwares Education Higher Education Marketing Management Competitive Intelligence Programming Development Languages Developer.

The captivity of the Self: Egocentrism, Invisibility of the Other, and the Monologization of Love

https://www.researchgate.net/publication/396204082

Abstract: his essay investigates the impact of egocentrism and narcissism on contemporary marital relationships, examining how the centrality of the “self,” combined with a lack of empathy and insecurity, undermines individual protagonism and affective reciprocity. The objective is to understand the implications of these dynamics for identity construction and the emotional well-being of partners, while analyzing their manifestations in marital life and discussing theoretical alternatives for mitigation. The research adopts a theoretical-reflective approach, based on a literature review and triangulation of authors from the psychological, psychosocial, and philosophical fields. The findings indicate that ego-centered behaviors lead to emotional captivity, restriction of co-authorship, and the emptying of individuality. We conclude that critical reflection on the centrality of the “self” is essential to fostering more balanced, authentic, and healthy marital relationships.

Authors: BRANDÃO, I. C.
Publish Year: 2025

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FROM HUMAN THOUGHT TO DIGITAL CONSCIOUSNESS:BETWEEN RISK AND ETHICAL EVOLUTION

https://www.researchgate.net/publication/395577003

Abstract: This essay analyzed the potential benefits and risks of Artificial Intelligence (AI) on humanexperience, with emphasis on its ethical, social, and existential implications. The general objectivewas to understand how AI can positively or negatively impact contemporary society. The specificobjectives: identifying AI’s potential contributions to areas such as healthcare, sustainability, andsocial justice; discussing risks related to inequality, informational manipulation, and the loss ofcontrol over superintelligent systems; to reflect on the necessary conditions for ensuring thattechnology is guided by humanistic values. The study adopted a qualitative and bibliographicapproach, grounded in the analysis of classical books, scientific articles, and contemporary studies,thereby building an interdisciplinary theoretical foundation. The results indicate that the positivepotential of Artificial Intelligence depends on ethics, regulation, and collective responsibility. It canbe concluded that this technology has the potential to contribute to human development, provided itis used for collective benefit

Authors: BRANDÃO, I. C.
Publish Year: 2025

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Personal Image Projection and the Power of Empathy on SocialMedia: Pillars and Strategies for Digital Influence and Credibility

https://www.researchgate.net/publication/396657429

Abstract. This essay analyzes the challenges and strategies involved in projecting one's personal imagein digital environments, with an emphasis on the role of empathy as a key element in building influenceand credibility. It starts from the premise that difficulty in communicating empathically and strategically directly impacts engagement, networking, and professional growth on social media. The central objective is to understand the theoretical and practical foundations that underpin the creation of anauthentic, coherent, and effective personal image. Specifically, the study investigates: (H1) the impactof empathy on digital communication; (H2) the relationship between vulnerability, authenticity, and consistency; (H3) the integration of empathetic practices in different professional contexts. Themethodology was based on a literature review and critical analysis of theoretical references oncommunication, leadership, image projection, and entrepreneurship. The results indicate that empathystrengthens personal image, expands social capital, generates credibility and engagement, and promotes recognition and professional opportunities. The hypotheses were confirmed, highlighting theimportance of consistency between discourse and behavior in digital interactions. It can be concluded that building an empathetic personal image requires the integration of emotional intelligence, symbolic capital, and strategic adaptation. The implications of the study reinforce the need for continuous practices of empathy and authenticity to consolidate presence and reputation on social media.

Authors: BRANDÃO, I. C.
Publish Year: 2025

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Between Hype and Reality: A Critical Assessment of AI Automation and Sustainability

https://www.researchgate.net/publication/398402949

In this essay, we critically analyze the hyper-expansion of Artificial Intelligence (AI), understood primarily as automation based on software systems that perform tasks according to human models and programming. By situating the discussion between technological determinism and ethical sovereignty, we examine the mismatch between the narrative that attributes cognitive autonomy to AI and its strict computational nature, dependent on technical, political, and moral decisions made by people. It is argued that this technodeterminist rhetoric,amplified by the technological "boom" and "hype," supports massive investments (financial, infrastructural, and energy-related) that are often disproportionate to the actual or measurable returns, creating inflate dexpectations and obscuring ethical dilemmas regarding responsibility, resource use, and social impacts. The research is based on a review of technical literature on energy consumption, operational costs, technological expansion cycles, and ethical-philosophical debates that question the inevitability of AI advancement. As a limitation, there is no collection of empirical data, which reduces the accuracy of quantitative analyzing and reinforces the theoretical-conceptual nature of the essay. Thus, the conclusions do not constitute an absolute truth, as the field is continuously evolving. It is essential to highlight that the "intelligence" of AI refers, inpractice, to processes of computational automation, and not to autonomous cognitive abilities. This clarity avoids inflated narratives and allows for a responsible assessment of their real limits. Considering this, the results indicate risks to the economic, environmental, and social sustainability of the accelerated expansion of AI, highlighting the need to reassess dominant narratives, reinforcing the necessity for more careful, ethical, and transparent approaches regarding its costs and systemic implications.

Authors: BRANDÃO, I. C.
Publish Year: 2025

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Management Principles Applied to Personal Learning:an integrative analysis between classical theories and agilemethodologies and the metaphor of “professional dehydration”

https://www.researchgate.net/publication/397951907

In this essay, we analyze how the classical principles of management can beapplied to personal learning, considering the increasing cognitive and professional demands of themodern context. The objective was to reinterpret fundamentals such as planning, organization,direction, and self-control to guide self-management processes. Specifically, we articulated theconcepts of classical management to individual, professional, and learning practices; we presentedthe metaphor of "professional dehydration" as an interpretive model; and we discussed the influenceof the environment on development. The methodology consisted of a theoretical-conceptual analysis,complemented by bibliographic references and documentary examples extracted from news articlesand reports, used only as illustrations, without empirical character, focusing on career and personaldevelopment. As a limitation, the study does not use empirical data, relying instead on theoreticaland subjective interpretations. The results indicate that such principles favor greater coherence,clarity, and cognitive economy, while the metaphor of professional dehydration highlights the needto reduce organizational, cognitive, and environmental excesses to sustain well-being andproductivity. We recommend that future studies investigate its application in real training and workcontexts.

Authors: BRANDÃO, Iraê César; OLIVEIRA, Gustavo Borges de.
Publish Year: 2025

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From Folk Wisdom to Market Strategy: the cognitive logic of powerjargon in marketing, between proverbs and data

https://www.researchgate.net/publication/397442003

This creative essay investigates the use of popular sayings as symbolic and cognitive structures applicable to communication and marketing in contemporary times,within a context marked by informational saturation and the loss of narrative authenticity.Its development is justified by the need to reconnect culture, language, and strategy,reclaiming the ethical and human value of communication. Methodologically, it adopts a qualitative, exploratory, and conceptual approach, grounded in theoretical review and interpretive analysis of popular expressions. The main objective is to develop the Strategic System “Sayings of Power,” reinterpreting proverbs as tactics of positioning and conscious influence. Specifically, it seeks to understand their symbolic function, propose an applicable model, and reflect on their ethical boundaries. It was found that sayings, by integrating emotion, memory, and identity, strengthen communicational coherence and strategic authenticity. It concludes that their ethical and symbolic application can transform marketing into a more human, meaningful, and sustainable practice.

Authors: BRANDÃO, Iraê César;OLIVEIRA, Gustavo Borges de.
Publish Year: 2025

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Between Ego and Empathy: challenges to (re)building ethical andauthentic family relationships in the information age

https://www.researchgate.net/publication/395707598

This essay analyzes how overcoming ego and cultivating empathy contribute to strengthening family and social bonds in a context marked by cultural,spiritual, and technological changes. The research considers the historical evolution of family structures, as well as the influences of network society and spirituality onthe ethical formation of individuals. The methodology is qualitative and based on an interdisciplinary literature review, with classical, contemporary, and spiritualist authors. The text proposes a critical and integrated reading of the psychological,educational, and moral dimensions that permeate family life. Challenges and pathsfor (re)building more authentic relationships are identified, with an emphasis ondialogue, love, and spiritual awareness. It concludes that, despite the transformations, happiness and inner harmony remain linked to the ability totranscend selfishness, reaffirming the essential role of the family as the nucleus of affective, ethical, and human learning.

Authors: BRANDÃO, Iraê César
Publish Year: 2025

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NETWORK SOCIETY AND THE NEW HIERARCHY OF NEEDS: Reflections on the Digital Being

https://www.researchgate.net/publication/398661891

Abstract: This essay aims to critically analyze the transformations of human priorities within the network society, in light of Abraham Maslow’s theory of the hierarchy of needs. The specific objectives are: (i) to reflect on the reconfiguration of human needs in the era of hyperconnectivity; (ii) to propose the New Pyramid of Digital Priorities as a theoretical and reflective model; and (iii) to discuss the impacts of this reorganization on different generations, with implications for well-being, mental health, and social bonds. Methodologically, this is a theoretical essay with a qualitative approach, grounded in a bibliographic review and critical analysis of classical and contemporary authors from the fields of psychology, sociology, and digital studies. No empirical data or interviews are used, adopting a reflective and interpretive perspective. As a result, the study proposes the New Pyramid of Digital Priorities, in which access to the internet and functional connectivity constitute the structural base; At the intermediate levels, the model includes virtual belonging, online social acceptance, digital identity, and algorithmic recognition; and, at the top, self-actualization mediated by performance, engagement, and digital symbolic capital. This structure reveals a partial inversion of the logic proposed by Maslow, highlighting tensions between biological and emotional needs and the symbolic demands of the digital environment. The study concludes that technology, especially social media and emerging technologies such as artificial intelligence, society has ceased to be merely a means and has come to occupy a central position in the contemporary hierarchy of human needs. The absence of empirical data and the essayistic nature of the study is acknowledged as a limitation, since the work is intended as a conceptual provocation and as a foundation for future research.

Authors: BRANDÃO, Iraê César
Publish Year: 2025

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Freedom and Political Authority: A Critical Analysis of State Power in Hobbes, Locke and Rousseau

https://www.researchgate.net/publication/393654529

Abstract. This essay examines the legitimacy of state power through the lens of contractualist theories advanced by Thomas Hobbes, John Locke, and Jean-Jacques Rousseau. The analysis addresses the persistent tension between individual liberty and political authority— a pertinent issue to both democratic and authoritarian regimes. Employing a bibliographical and comparative methodology, the authors explore each theorist's perspective on the state of nature, the foundations of the social contract, and the implications for structuring political society. The findings suggest that, while each thinker presents distinct solutions, it remains feasible to conceptualize frameworks that reconcile order with liberty without succumbing to authoritarianism or anarchy. The essay concludes with a critical assessment of the boundaries of legitimate political authority and considers contemporary challenges to individual freedoms.

Authors: Brandão, Iraê César
Publish Year: 2025

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Connected Childhoods: Neuroscientific and Social Perspectives on the Risks of Early Exposure to Digital Technologies

https://www.researchgate.net/publication/393171808

Abstract. This essay analyzes, from the perspectives of neuroscience and psychosocial risks, the impacts of early and unregulated exposure of children to digital technologies. Although technological advances can support development, excessive use is associated with cognitive, emotional, and social impairments. The approach is analytical and reflective, based on a critical review of academic and normative literature. Topics discussed include the fragility of parental mediation, the absence of effective public policies, neurobiological limitations, and risks related to social engineering. It concludes that there is an urgent need to promote intersectoral actions that foster digital literacy, conscious use of technologies, and the safe inclusion of childhoods in the digital environment, reinforcing the necessity of public policies aligned with responsible educational practices that balance access to technology with comprehensive protection of child development.

Authors: BRANDÃO, Iraê César
Publish Year: 2025

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Connected Childhoods: Neuroscientific and Social Perspectives on the Risks of Early Exposure to Digital Technologies

https://www.researchgate.net/publication/393171808

Abstract. This essay analyzes, from the perspectives of neuroscience and psychosocial risks, the impacts of early and unregulated exposure of children to digital technologies. Although technological advances can support development, excessive use is associated with cognitive, emotional, and social impairments. The approach is analytical and reflective, based on a critical review of academic and normative literature. Topics discussed include the fragility of parental mediation, the absence of effective public policies, neurobiological limitations, and risks related to social engineering. It concludes that there is an urgent need to promote intersectoral actions that foster digital literacy, conscious use of technologies, and the safe inclusion of childhoods in the digital environment, reinforcing the necessity of public policies aligned with responsible educational practices that balance access to technology with comprehensive protection of child development.

Authors: BRANDÃO, Iraê César
Publish Year: 2025

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BETWEEN PRESSURE AND RESILIENCE: PERSEVERING IN MENTAL HEALTH IN THE WORKPLACE

https://www.researchgate.net/publication/394631097

Abstract. This essay addresses the growing incidence of emotional and mental disorders in the workplace, highlighting the importance of preserving the mental and emotional health of employees, strengthening their resilience, and maintaining the integrity of personal identity in adverse organizational contexts. The reflection is based on a qualitative analysis that involved a literature review of various academic sources and an interpretation of constant exposure and pressure, lack of institutional support, and overload of responsibilities in professional environments. The conclusion indicates that preserving mental health at work requires an active stance that combines self-knowledge and emotional intelligence with humanized organizational practices and transparent communication. The balance between individuals' internal strategies and structural changes in organizations is essential to transform adversity into opportunities and promote well-being and work performance.

Authors: BRANDÃO, Iraê César
Publish Year: 2025

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ORCID VERIFIED Prof. Iraê César Brandão Psychology: Cognitive Psychology
Universidade Federal de Juiz de Fora- (UFJF)
Assessing the Risk of an AI Market Bubble: Indicators, Hype Dynamics, and Correction Probabilities
Collaborating 5 days, 14 hours ago

Question 1: Which financial and technological indicators are most effective in anticipating the probability of a significant market correc…

Brazil
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