The objective of this research is to develop a valid and reliable measurement tool for assessing the alignment between business practices and green innovative behavior among hotel employees. The relevant literature was reviewed in line with this purpose, and a suggestion pool was created by following the three-stage scale development process. The scale obtained from the designed pool was structured and evaluated. The first stage includes in-depth interviews, a qualitative data collection method, and a pool of 48 items created upon analyzing the content of the data retrieved from the semi-structured interviews. The second stage includes a draft question. To structure the scale, expert opinions were first taken on the validity of meaning, appearance, and scope. As a result of the eliminations, a draft scale with 15 items was created. In this context, two different sample groups were determined, and quantitative data were collected through online and face-to-face surveys. Data collected from the field research were subjected to explanatory and confirmatory factor analysis. Study results reveal a green innovative behavior scale of 2 dimensions and 8 items, valid and reliable. They thus can be used in all tourism sectors to measure employees' green, creative behavior. The scale includes the “Green Innovative Awareness” dimension of 3 items and the “Green Innovative Process” dimension of 5 items. In this respect, the Green Innovative Behavior Scale is considered an effective and efficient tool to assess and improve green processes in business enterprises.
Authors: Sefa Ceyhan, Gökhan Demiray, Mesut Öztırak
DOI: https://doi.org/10.53601/tourismandrecreation.1567822
Publish Year: 2025
