Researcher Collab

Cultural Schema Theory

The International Encyclopedia of Intercultural Communication

Abstract Cultural schema theory holds that human beings employ classification to understand members of other cultures, and add new data to previously available categories. Cultural schema theory is compatible with many well‐known theories and could be applied individually or in combination with other theories. This theory is widely used not only in human and social sciences, but also in interdisciplinary fields like artificial intelligence.

Authors: Ehsan Shahghasemi

DOI: https://doi.org/10.1002/9781118783665.ieicc0019

Publish Year: 2017