Since Iran is governed by a theocratic administration, social "authority" in this society has always been a political issue. Over the past decades, Iranian traditional family which is the building block of the Iranian society -and the political establishment-has been on the decline and it is not surprising that new sources of authority have emerged. The introduction of social networks and web 2.0 technologies has increased the pace of this trend and now celebrities and minicelebrities on social media increasingly command Iranian millennials' attention. This study utilizes the data from a countrywide survey (n=14906) on many aspects of Iranian social life and values, to find out what factors contribute to celebrity culture in Iran. The results show that religiosity and feeling of happiness are negatively associated with celebriphilia; also, this research found other factors can predict a person's inclinations towards celebriphilia.
Authors: Ehsan Shahghasemi
DOI: https://doi.org/10.33422/2nd.fshconf.2020.09.175
Publish Year: 2020
