The rapid advancement of artificial intelligence (AI) is transforming the global tourism industry, offering new opportunities for service personalization and enhanced customer experiences. AI-driven personalization is rapidly reshaping the tourism industry by tailoring services to meet individual customer preferences. In India, this technological advancement is particularly impactful, offering significant potential to improve tourist satisfaction and business performance. This research article investigates the Impact of AI-driven personalization on the tourism industry in India, focusing on how AI technologies can enhance tourist experiences and improve the performance of tourism businesses. The study explores the implementation of AI tools such as recommendation engines, chatbots, and predictive analytics in customizing tourism services to meet individual preferences and needs. It aims to provide a comprehensive understanding of the benefits and challenges of AI-driven personalization in the context of India's diverse and rapidly growing tourism sector.
DOI: https://doi.org/10.4018/979-8-3693-7388-0.ch001
Publish Year: 2024
