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The rapid advancement of artificial intelligence (AI) is transforming the global tourism industry, offering new opportunities for service personalization and enhanced customer experiences. AI-driven personalization is rapidly reshaping the tourism industry by tailoring services to meet individual customer preferences. In India, this technological advancement is particularly impactful, offering significant potential to improve tourist satisfaction and business performance. This research article investigates the Impact of AI-driven personalization on the tourism industry in India, focusing on how AI technologies can enhance tourist experiences and improve the performance of tourism businesses. The study explores the implementation of AI tools such as recommendation engines, chatbots, and predictive analytics in customizing tourism services to meet individual preferences and needs. It aims to provide a comprehensive understanding of the benefits and challenges of AI-driven personalization in the context of India's diverse and rapidly growing tourism sector.
<p>In developing nations, the success of development programs hinges on addressing stakeholder concerns. The growing popularity of smart tourism initiatives strengthens tourism infrastructure and elevates visitor experiences. Central to this development is the imperative to engage and secure the support of host communities in embracing smart tourism services. Recently, the momentum of incentivized adoption within smart tourism services has become pronounced among host communities. This research delves into the nuanced processes and outcomes of incentive adoption, shedding light on associated challenges. The study was conducted through interviews with host communities in smart cities; the study unveils that incentivized adoption spans diverse operational facets, encompassing digitalization of business, smart infrastructure development, training programs, the establishment of smart tourism centers, community-driven platforms, e-culture transition, and forward/backward linkages. The positive outcomes resulting from incentivized adoption include economic empowerment, community outreach, improved tourism infrastructure, and the enhancement of technical skills. However, challenges persist, ranging from e-safety concerns and e-literacy issues to resource constraints, cultural sensitivities, resistance to change, infrastructural gaps, and limited local involvement. This research contributes to the field by comprehensively understanding the multifaceted dynamics surrounding incentivized adoption in smart tourism, offering valuable insights for policymakers, practitioners, and researchers alike.</p>
This field experiment investigated the influence of transplanting date and direction on the growth and yield of rice (Oryza sativa L.) cultivar Sarjoo-52.The study was conducted during the Kharif season of 2022 at A.N.D. University of Agriculture and
The study aims to navigate through the multifaceted challenges associated with mitigating food waste in tourism destinations, offering valuable insights into the complexities and nuances of waste reduction. The study is based on a conceptual research framework and relies on secondary data, which encompasses a broad spectrum of sources, examining various facets such as the environmental impact of food waste in tourism, current waste management practices, and the socio-economic implications of sustainable disposal methods. The chapter underscores the pressing need for effective waste reduction strategies, particularly in the context of burgeoning tourism activities that contribute significantly to the generation of food waste. The findings provide valuable insights for policymakers, industry stakeholders, and researchers, fostering a deeper understanding of the intricate dynamics involved in achieving sustainable food waste practices in the context of tourism destinations.
The integration of advanced technologies and data-driven solutions has become increasingly pivotal in enhancing the sustainability and competitiveness of tourism destinations. This study explores the scope of smart infrastructure within the context of smart cities, focusing on its implications for sustainable tourism development. The chapter provides a comprehensive review of the existing literature and investigates the potential synergies between smart cities and sustainable tourism development, emphasizing the role of smart infrastructure in optimizing tourist experiences, minimizing environmental impacts, and improving the overall quality of tourism destinations. The study examines challenges, future directions, and successful case studies related to the implementation of smart infrastructure in smart cities for promoting sustainable tourism. The findings provide valuable insights for academic researchers, policymakers, and industry professionals seeking to leverage smart technologies for sustainable tourism development.
Due to inadequate management practices historically associated with tourism development in the Himalayan region, significant repercussions have arisen. While studies have explored the phenomenon of over-tourism in the region, there is a need for a comprehensive understanding of the impact of over-tourism in the Himalayan region, and to revisit the existing tourism management practices and effective mitigation strategies concerning the ecological, socio-cultural, and economic impacts caused by excessive tourist influx to be evolved. This study explores sustainable visitor management practices as a means to address the challenges posed by over-tourism in the Himalayas. Existing contextual literature has been reviewed to understand the pros and cons of over-tourism in the Himalayan region. Accordingly, the study suggested measures to overcome the impacts of over-tourism through sustainable visitor management practices and offers valuable insights for policymakers, destination managers, and local communities in fostering sustainable tourism practices in the Himalayan region
Abstract Religious tourism serves as a distinct form of cognitive travel by meeting tourists’ epistemological curiosity, enabling them to experience, witness, and participate in religious rituals, ceremonies, and processes while offering opportunities to purchase religious attributes and souvenirs. The main task for authorities managing a religious destination is to ensure a smooth flow through the activities and a safe, healthy, and spiritual journey. In recent years, the integration of smart technology in religious tourism destinations has gained attention as a means to enhance visitor experiences and destination management. This research chapter explores the integration of smart technology in religious tourism destinations and its impact on visitor experiences and destination management. Through a comprehensive literature review and case studies, this study investigates the role of smart technologies in enhancing the authenticity, accessibility, and sustainability of religious tourism experiences. Additionally, the chapter examines the implications of smart technology adoption for destination managers, including challenges, opportunities, and best practices for effective implementation. By addressing these issues, this research contributes to a deeper understanding of the intersection between technology and religious tourism. It offers insights for policymakers and practitioners on how technological innovations can enhance visitor experiences, improve destination management practices, and foster sustainable development within religious tourism destinations.
The chapter delves into the transformative role of technology in shaping and enhancing cultural tourism experiences. The study assesses how technologies such as augmented reality, virtual reality, mobile applications, and immersive digital experiences etc. contribute to a more engaging and immersive exploration of cultural heritage, providing visitors with dynamic and interactive encounters. The analysis spans diverse cultural contexts and destinations, examining case studies and best practices to showcase successful implementations and the resulting impact on visitor engagement, education, and overall satisfaction. It also sheds light on the ways in which technology fosters cultural preservation, interpretation, and accessibility, making cultural heritage more inclusive and globally accessible.
A field experiment was carried out at Agrometeorological Research Farm, Acharya Narendra Deva University of Agriculture & Technology, Kumarganj, Ayodhya (U.P.) during rabi season of 2022-23 and 2023-24 to investigate the influence of different thermal regimes and moisture levels on wheat growth parameters, including phenophases occurrence, leaf area index (LAI), plant height, and dry matter accumulation at various stages of crop development. The experiment comprised twelve treatment combinations and conducted in split plot design and replicated four times. Treatment consisted of three thermal regimes viz. 15th November, 25th November and 5th December with four moisture levels viz, I1 at CRI (crown root initiation) , I2- CRI+tillering, I3- CRI+ jointing and milking, I4- CRI+ jointing +anthesis and dough stage. Results reveal that Plant height (cm), dry matter accumulation (gm-2) and leaf area index increased significantly at all the stages of crop growth . Highest values are recorded with the crop thermal regime on 15th November followed by 25th November. Lowest values of all were recorded in 5th December thermal regime. Among the moisture levels, I4- (CRI+ jointing +anthesis and dough stage) took relatively longer duration for maturirty compared to levels I3, I2 and I1.. These findings underscore the importance of carefully managing both temperature and moisture conditions to optimize wheat growth and development. This research contributes to the broader understanding of crop responses to thermal regimes/date of sowing and provides valuable insights for moisture management strategies aimed at improving crop yield and resilience in the face of changing climate conditions.
The study aims to investigate the experiences of the tourists at Raghurajpur and employed netnographic study approach to extract the tourists' experience from TripAdvisor website. Raghurajpur in Indian state of Odisha is a popular rural tourism destination known for its different kinds of traditional art forms including paintings, engravings, and craft making. On thematic analysis of the data, the study came out with identification of four components of tourists' experience at Raghurajpur, namely travel motives, positive experience, negative experience, and concern for art and artisans. The study explains the reasons to visit Raghurajpur and sheds light on other aspects of tourists' experiences. This will help the stakeholders better understand the nature and status of Raghurajpur village so that they can take corrective actions to serve the exact needs of the tourists along with preserving its rich culture, heritage, and art.
Safety and security play crucial roles in tourism, impacting tourists’ overall experience and satisfaction. The local community’s role in ensuring the safety and security of the destination has gained momentum over the years, both in academic and empirical research. The locally trained people are the best shield against destination emergencies, and they could create a harmonious environment, in turn, triggering the safety of the visitors and enhancing the quality of their experience. The present study aimed to explore the role of beach hostesses in ensuring the safety and security of tourists in beach destinations in India. The study attempted to examine beach hostesses’ engagement strategies and role (both evident and latent) in monitoring, safeguarding, and educating tourists to minimize potential risks and enhance the visitor experience.. The beach hostess and tourists were interviewed to explore the demand and supply side viewpoints on the destinations’ community-based safety and security measures in practice. The study’s findings show that community-centered safety measure can be promoted in other destinations, and the possibility of livelihood can be explored while promoting their multifaceted intervention. The study provides practical implications to help destination management organizations (DMOs) involve local community members in safety initiatives and enhance tourists’ safety and sound destination management.
This chapter explores the motivations driving stakeholder engagement and the challenges faced in waste management initiatives within the tourism sector, focusing on the perspectives of self-help groups (SHGs). Through qualitative research methods, including in-depth interviews, this study examines the diverse motivations that prompt SHGs to participate in waste management projects, ranging from environmental concerns to socioeconomic empowerment. Moreover, it identifies and analyses the multifaceted challenges SHGs encounter, such as limited resources, inadequate infrastructure, and bureaucratic hurdles. This study contributes to a deeper understanding of stakeholder dynamics in tourism waste management by elucidating these motivations and challenges. The findings suggest that while SHGs play a crucial role in fostering sustainable practices, effective collaboration and support mechanisms are essential to address the challenges encountered and maximize the potential benefits of stakeholder engagement in waste management projects within the tourism sector.
The landscape of higher education is undergoing a profound transformation, driven by the increasing integration of digital technologies. In tourism education, where experiential and contextual learning is paramount, traditional pedagogical methods—often characterized by passive content delivery—fall short in preparing students for the dynamic and multidimensional nature of the industry. Blended learning environments, which combine face-to-face and online instruction, offer flexibility and reach. However, these environments often struggle to replicate the real-world experiences essential to tourism training. Artificial Intelligence (AI) and immersive technologies such as virtual reality (VR) and augmented reality (AR) are now emerging as powerful tools to bridge this gap. This study concludes that these technologies influence the motivation, participation, and perceived value of students and have transformative potential for tourism pedagogy, such as enhancing learning outcomes, student retention, and engagement in blended learning settings.
This chapter investigates the transformative impact of technological innovation and artificial intelligence (AI) on sustainable development in the realm of events and festivals. Employing a secondary data study methodology, the research undertakes a thorough examination of existing literature, scholarly articles, industry reports, and case studies to comprehensively analyze the global landscape of celebratory gatherings. The study uncovers the challenges associated with large-scale events and explores the evolving role of technology in addressing these issues. It delves into various facets of technological innovation, examining AI applications in event management, sustainable resource management, and cultural heritage preservation. Additionally, the integration of virtual and augmented reality for enhanced attendee experiences, as well as the role of smart city initiatives in optimizing event hosting, is scrutinized. The research contributes to the discourse on sustainable development by evaluating the environmental impact of events and aligning prevailing practices with global sustainability goals, emphasizing the intersection of technology, AI, and the United Nations’ sustainable development goals (SDGs). The study’s outcome serves as a valuable resource for event organizers, policymakers, and technology developers, providing insights into successful models and ethical considerations. By presenting exemplars of sustainable event practices and anticipating future trends, the research offers practical guidance for stakeholders navigating the dynamic landscape of cultural celebrations, aiming to inspire further research and foster a dialogue on the responsible and innovative use of technology and AI in shaping the sustainable future of events and festivals worldwide.
The Himalayas, renowned for their stunning landscapes and cultural diversity, are a prime global destination for tourists and scholars. While existing tourism studies often focus on natural attractions, there is a gap in research on sustainable cultural exchange and education. This study explores the intricate structure of such exchanges in Himalayan tourism, examining cultural landscapes, educational opportunities, and challenges. The research highlights the region’s linguistic diversity, rituals, and traditions, revealing opportunities for cross-cultural learning. It positions the Himalayas as a hub for transformative tourism, fostering ecological stewardship, indigenous wisdom, and spiritual growth. However, challenges like cultural commodification and environmental degradation hinder effective exchange. The study concludes with innovative strategies for sustainable tourism, guiding stakeholders toward responsible, culturally sensitive practices that preserve the region’s heritage. By offering a fresh perspective, this research aims to enhance cultural exchange, expand educational opportunities, and deepen appreciation for the Himalayas, ensuring a sustainable future for tourism in the region.
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