This chapter investigates the transformative impact of technological innovation and artificial intelligence (AI) on sustainable development in the realm of events and festivals. Employing a secondary data study methodology, the research undertakes a thorough examination of existing literature, scholarly articles, industry reports, and case studies to comprehensively analyze the global landscape of celebratory gatherings. The study uncovers the challenges associated with large-scale events and explores the evolving role of technology in addressing these issues. It delves into various facets of technological innovation, examining AI applications in event management, sustainable resource management, and cultural heritage preservation. Additionally, the integration of virtual and augmented reality for enhanced attendee experiences, as well as the role of smart city initiatives in optimizing event hosting, is scrutinized. The research contributes to the discourse on sustainable development by evaluating the environmental impact of events and aligning prevailing practices with global sustainability goals, emphasizing the intersection of technology, AI, and the United Nations’ sustainable development goals (SDGs). The study’s outcome serves as a valuable resource for event organizers, policymakers, and technology developers, providing insights into successful models and ethical considerations. By presenting exemplars of sustainable event practices and anticipating future trends, the research offers practical guidance for stakeholders navigating the dynamic landscape of cultural celebrations, aiming to inspire further research and foster a dialogue on the responsible and innovative use of technology and AI in shaping the sustainable future of events and festivals worldwide.
DOI: https://doi.org/10.1079/9781836990185.0010
Publish Year: 2025
