Md. Shahidul Haque is a Professor in the Department of Communication and Journalism, University of Chittagong, Bangladesh. He completed Bachelor of Arts (Honours) and Master of Arts from the Department of Mass Communication and Journalism, University of Dhaka, Bangladesh. He completed the coursework for Master of Human Sciences from the Department of Communication, International Islamic University Malaysia (IIUM) and PhD in public relations from the School of Communication, Universiti Sains Malaysia (USM). His research interests are Islamic communication, Islamic journalism, Islamic advertising, Islamic marketing, Islamic public relations, Islamic corporate social responsibility, Islamic media ethics, and social media.
Islamic communication Islamic journalism Islamic advertising Islamic marketing Islamic public relations Islamic corporate social responsibility Islamic media ethics and social media.
Ethics in public relations plays a vital role in human communication. It brings the credibility to organizations. It helps to establish faithful relationship between organizations and the public. Excellence in public relations can be achieved by ethical practices. Public relations organizations should follow code of ethics to provide reliable services to the target audience. Organizations need to ensure that the codes of ethics are practically implemented for the betterment of all the stakeholders. The responsible advocacy theory is one of the latest theories of ethics in public relations. It focuses on the responsibilities of public relations practitioners. It is based on three major principles of public relations ethics: the comparison of harms and benefits, respect of persons, and distributive justice. It encourages to avoid all harmful contents, guarantee the public interest, safeguard the human dignity and maintain justice in communication. This article highlights on the basic concepts of ethics in public relations, codes of ethics in different public relations organizations and key points of responsible advocacy theory.
ABSTRACT Unity in diversity is crucial in any multi-cultural society. Public Relations Department of different organizations should practice it to maintain peace and harmony among the people of different culture, race and religion. Islamic banks of Bangladesh are very popular among the mass people of Bangladesh as they maintain it professionally. It plays a vital role to get their acceptance and popularity. This paper tries to understand the techniques of Islamic banks of Bangladesh used to uphold it in their public relations activities. The objective of the study was to identify how the Public relations professionals practice unity in diversity in Islamic Banks of Bangladesh. Qualitative in-depth interview was applied as a method of data collection for this study. It maintained the purposeful sampling procedure and used criterion sampling to select the appropriate interviewees on the basis of criteria relevant to the study. The Heads of Public Relations Department of eight full-fledged Islamic banks of Bangladesh were interviewed. The study found that one of the main strategies of public relations in Islamic banks of Bangladesh is to attract customers by unity in diversity. The employees from different races and religions work together, maintain harmonious co-existence, team spirit, equality, and human dignity. As a result, unity in diversity brings a great success to Islamic banks of Bangladesh.
Islamic communication is a very important aspect of communication. Only a few studies have been conducted in this field. We need to develop…
Islamic communication is a very important aspect of communication. Only a few studies have been conducted in this field. We need to develop…