Researcher Collab

About

I’m Meriem, a researcher with a strong academic background in Business Administration and Strategic Management, currently focusing on the intersections of political science, social psychology, and postcolonial studies. My research explores themes such as Arab identity, postcolonial nationhood, the psychological impact of political transitions, and the socio-political dynamics of the MENA region. I’m particularly interested in understanding how history, power, and culture shape modern political consciousness and civic engagement. Passionate about bridging academic insight with real-world impact, I aim to contribute to research that challenges dominant narratives and reclaims the voices of marginalized societies.

Areas of Interest

Postcolonial Studies – Nationhood decolonization and identity formation in the Arab world Political Psychology – The emotional and psychological aftermath of political transitions and social movements Middle Eastern & North African Politics – Governance reform and the geopolitics of the MENA region Social Change & Civic Engagement – Youth movements activism and public participation in postcolonial societies Global Power Dynamics – East–West relations neo-imperialism and the reshaping of global influence Cultural Identity & Representation – The intersection of heritage modernity and self-perception in postcolonial contexts Comparative Politics – Political behavior and policy responses across developing and postcolonial nations

An Interdisciplinary Analysis Focused on Social Sciences: A Literature Review

JPAIR Multidisciplinary Research

This literature paper summarizes five studies conducted by Mehrad et al. in 2024. These studies integrate cutting-edge findings from reverse logistics, sustainable operations, educational psychology, and qualitative analysis based on artificial intelligence (AI). The framework addresses current issues impacting business, education, and technology. The aim of this paper is to show a combination of different approaches in one study and its efficiency. According to these five studies, implementing sustainability, engaging stakeholders, and developing localized strategies are crucial for organizations like e-commerce platforms. These strategies help meet legal and cultural requirements while enhancing organizational effectiveness and environmental responsibility. Besides using these ideas in the educational domain, approaches from psychological science emphasize the importance of interventions to succeed and develop holistically. Combining Executive Function skills, Emotional Health, and Motivation leads to improved learning outcomes and fairness in the teaching-learning process. Generally, this multidisciplinary literature review offers practical guidance for businesses, educational institutions, and policymakers by thematically connecting sustainability, artificial intelligence, and psychological perspectives. These recommendations, rooted in resilience, innovation, and equity, aim to inspire and motivate better practices across various organizational and societal contexts. In addition, this study motivates all scholars to widen the view of their investigations and have global research connections to provide better knowledge for current and future scholars, which will happen by designing accurate study and teaching structures. And in fact, it is a kind of innovation in the research industry.

Authors: Aida Mehrad, Mohammad Hossein Tahriri Zangeneh, Meriem Bouzedif, Neema George Rweramila
Publish Year: 2025
Educational Stress and Artificial Intelligence Tools: A Study of International Students’ Experiences in Spanish Higher Education

Journal of Asian Social Science Research

Stress has become a pervasive challenge for students navigating the demands of modern education, often undermining both academic performance and overall well-being. This study explores the transformative potential of artificial intelligence (AI) tools in alleviating educational stress among international students at C3S Business School in Barcelona, Spain. Employing quantitative methods, the research investigates students’ experiences with AI-powered educational technologies. The findings present a nuanced landscape: many students benefit from the personalized support these tools provide, helping them manage assignments more efficiently and access learning resources with greater ease. For some, this leads to a notable reduction in academic pressure and increased productivity. However, the advantages are not uniform. Several participants voiced concerns about the overreliance on technology, ethical issues, and the risk of diminishing critical thinking skills. The study also highlights the varied ways AI tools are adopted, influenced by demographic factors, individual learning preferences, and academic disciplines. Ethical considerations—particularly around data privacy and academic integrity—emerge as central themes. In conclusion, the research advocates for the thoughtful and ethical integration of AI in education, emphasizing its potential to enhance student engagement and learning outcomes while safeguarding academic values.

Authors: Aida Mehrad, Mohammad Hossein Tahriri Zangeneh, Meriem Bouzedif, Neema George Rweramila
Publish Year: 2025
A Qualitative Approach to Reverse Logistics in the Retail E-commerce Sector in Barcelona, Spain

European Journal of Management Issues

Purpose: To explore the challenges and opportunities in the reverse logistics practices of the retail e-commerce sector in Barcelona, Spain. To capture diverse perspectives and insights, the study focused on various stakeholders, such as retailers, logistics providers, and policymakers. Design/Method/Approach: The study is Qualitative research design in the case study by inductive research is a bottom-up approach that starts with specific observations of logistics practices of the retail e-commerce sector in Barcelona and then draws general conclusions or theories, making it exploratory in nature. Interpretivism is a research philosophy that asserts that reality is subjectively observed by the researcher. The time horizon used is cross-sectional for secondary data collection in this study. The data analysis is Thematic Analysis by looking at recurring patterns of meaning in a data set by similarities in views and opinions. Findings: Customer satisfaction and loyalty are the key drivers for designing and implementing such strategies. Collaborative efforts among stakeholders are essential for addressing environmental concerns, regulatory compliance, and sustainability, contributing to the overall resilience of the retail e-commerce sector in Barcelona. Theoretical Implications: The study provides practical insights for businesses, policymakers, and academics to incorporate into their strategic planning for enhanced innovation, sustainability, and adaptability in the reverse logistics landscape. The study began in February 2023 and concluded in March 2024, primarily focusing on 26 references related to logistics studies and segments, which could help develop logistics and sustainability. Practical Implications: This study provides practical recommendations and guidelines for retailers in Barcelona's e-commerce sector to enhance their reverse logistics practices, specifically focusing on sustainability and cost efficiency. Originality/Value: This research gives practical and actionable recommendations for businesses, policymakers, and academics to improve reverse logistics in Barcelona's growing e-commerce systems. When these inputs are included in strategic planning, market players can become flexible to the industry's new realities and continue to compete on the same level as their competitors in the retail sector. Research Limitations/Future Research: The unavailability and inaccessibility of data on reverse logistics in Barcelona's retail e-commerce sector can pose a challenge in gaining valuable insights into the effectiveness of current practices. Paper Type: Empirical JEL Classification: M11, L81, R40, O18

Authors: Aida Mehrad, Brian Paul Maharaj, Meriem Bouzedif, Neema George Rweramila
Publish Year: 2024
A Case Study of Starbucks in Spain: Sustainable Operations Management

European Journal of Management Issues

Purpose: Explore sustainable operations management through a detailed analysis of Starbucks in Spain. Design/Method/Approach: The study employed research that focused on 33 resources and used methodology by content analysis, which allows the examination of scholarly articles, reports, and publications on corporate sustainability, business model innovation, and supply chain management. This method encourages profound investigations of the discipline's critical ideas and underlying trends. Findings: The case study's findings provide recommendations for future research, such as encouraging empirical studies to validate theoretical frameworks, exploring contextual factors influencing sustainable practices, and investigating the impact of emerging technologies on sustainable operations. Cross-disciplinary collaborations are also encouraged to foster holistic knowledge of the challenges and possibilities of sustainable business practices. Theoretical and Practical Implications: This study presents practical insights for researchers, practitioners, and policymakers in sustainable operations management. As the discourse on sustainable business practices evolves, it provides a strong foundation for future investigations to contribute to meaningful advancements in the field. Originality/Value: According to the Originality, the case study was based on reach, and cases primarily focused on Spain. Future studies should consider more in a global context or the European context of Starbucks. Research Limitations/Future Research: It is necessary to consider the limitations of this study. Reliance on existing research may restrict the coverage of recent developments, and the selection of sources may introduce potential bias. As the field continues to evolve, new studies may offer additional perspectives. Paper Type: Conceptual JEL Classification: M11, M14, Q01, Q56

Authors: Aida Mehrad, Fidelis Chukwuma Adiewere, Meriem Bouzedif, Neema George Rweramila
Publish Year: 2024
Managing Educational Stress and Coping with Conflicts Among Undergraduate

jurnal pendidikan humaniora

Many higher-education students experience ongoing stress due to academic demands while studying at university. To examine the effects of educational stress on students' ability to learn, academic achievement, and mental health issues such as anxiety, sadness, sleep disturbances, and drug use problems, a qualitative research study was conducted using interview methods. The study explores the unique experiences of educational stress among undergraduate students, based on interviews with 14 students, and provides detailed insights into their stress levels. The research emphasizes the widespread impact of stress on students, including academic pressures and cultural adjustments, and focuses specifically on undergraduate students at the C3S business school. Addressing these stress factors is crucial for academic success and student well-being. Therefore, the study suggests implementing stress management and conflict resolution strategies, collaborating with counseling services, enhancing educational support services, and promoting mental health awareness through accurate strategies. The study also discusses its limitations and significance and offers future suggestions

Authors: Aida Mehrad, Meriem Bouzedif, Thisaru Kavinda Kodithuwakku, Neema George Rweramila, Saad El Hajli, Mohammad Cheraghsepehr
Publish Year: 2023
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Who I Am & What I’m Interested In Hello! I’m Meriem, a researcher passionate about social sciences and politics. My interests lie in: …

Spain
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