About
PhD Supervisor at Visvesvaraya Technological University with a strong research focus in Business Studies. I actively mentor PhD and research scholars in designing, executing, and publishing high-quality research.
My academic interests include PLS-SEM and CB-SEM, empirical research methods, and scholarly writing. I have published in Scopus and ABDC-indexed journals and serve as a reviewer for Inderscience Business Journals. I enjoy working closely with motivated research scholars and early-career academics who are keen to develop strong methodological skills and publish impactful research. 📩 Open to research guidance, collaboration, and scholarly discussions.
Abstract Implementation of Artificial Intelligences changes the way of doing business in small and medium enterprises. The determinants for success or failures for implementation of artificial intelligences systems in small firms remain very unclear in India. Hence, the paper attempts to analyse various perceptive of AI implementations from a management point of view. Data analysis was carried out of 167 small and medium firms located in Karnataka state (India) from two tier towns. Existing literature review revealed top management’s commitment, organisational readiness, external support, employee adoption and competitive pressure influence adoption of artificial intelligence technologies substantially. The study confirms influences of AI technology in small and medium firm’s management. Clear understanding of drivers for AI implementation helps managers and owners of SMEs to take up appropriate initiatives. The results provide assorted perceptive to AI services providers to integrate business proposals for small and medium enterprises needs.
In the present era, women-owned firms are one of India’s fastest increasing entrepreneurial communities in the form of women entrepreneurs. The objective of the study is to identify the factors that influence women’s entrepreneurial orientation and firms’ performance. The research study discusses the influencing factors and their effect on firms’ performance and satisfaction in this regard. The proposed framework and hypotheses have been tested using data gathered from boutiques, beauty parlors, carpet manufacturers, and retail shops in Karnataka, India. Data analysis was done using univariate, bivariate, and multivariate techniques. In Structural Equation Modeling (SEM), paths were created for evaluating the cause-and-effect relationship between different factors viz., social, psychological, financial, and resource factors and entrepreneurial performance and satisfaction. Seven relationships were significant, while two relationships were insignificant in this structural equation. The key finding of the paper is that all factors have a significant impact on the firm’s performance. The implications of research results for researchers and practitioners are discussed, and suggestions have also been made.
Purpose Start-ups are the new avenues for innovation and employment. Strategic management is critical for employee engagement and skill development of start-ups. This study aims to understand the impact of strategic management on employee engagement and skill development. Design/methodology/approach The study attempts to identify principal factors of strategic management influencing employee engagement and skill development. Structural equation modeling has been used to understand effects of the study. Findings The study results have shown the challenges concerning employee skill development and reflected on importance of the employee engagement programmes for the growth of the human resource in the start-ups. Research limitations/implications The study has confined to strategic management for employee engagement and skill development. However, studies related to challenges encountered by start-ups in the specific areas of marketing, operations and finance, etc. would provide more detailed impact on the growth of start-ups. Practical implications This study provides an insight into strategic management for employee engagement and skill development. The results would provide directions for improving strategy management from the perspective of employee engagement and skill development. Social implications The study on start-ups provides a direction to the owners of start-ups to understand the importance of strategic management and human resource management for building strong enterprising which can provide employment opportunity for the youth of the nation and improve the society at large. Originality/value This paper is an attempt to provide directions for managing challenges from the perspective of employees’ engagement and skill development, which is essential for growth and sustainability in the future.
Purpose The purpose of this paper is to provide the insights on the challenges influencing rural start-ups. It provides insights with regards to managerial, operational, marketing and finance-related challenges influencing the rural start-ups in the study. The study aims to expand the domain of start-ups by including a broader range of challenges and related aspects found in the start-up literature. Design/methodology/approach The paper opted for an exploratory study using the open-ended approach of grounded theory, including 61 rural start-ups operating in Karnataka, India. The data were analysed through non-parametric test to understand the comparison between different sectors of rural start-ups. Findings It suggests that marketing techniques and infrastructure challenges influences the rural start-ups. Therefore, success of start-ups is influenced by these related variables. Research limitations/implications Because of the chosen research approach, the research results may lack generalizability. Researchers are therefore encouraged to test the proposed propositions further in the area of challenges and growth in the domain of managerial, infrastructure, marketing, finance, human resource and logistics in rural start-ups. The study is restricted to rural start-ups located in districts of Karnataka, India. Practical implications The paper includes implications for managing the challenges for enhancing the growth of start-ups. The paper provides insights on the significant challenges witnessed by the start-ups and provides directions for the growth of start-ups. Social implications This paper fulfils an identified need of the start-ups in rural sector and contribute to the growth of start-ups in rural sector of India. Originality/value This paper fulfils an identified need to study how rural start-ups operate and create a niece in the growth of Indian economy.
The evolution of Industry 4.0 has influenced the manufacturing sector with the latest technology for improving the manufacturing process. This study is carried out to understand and upgrade information with regards to small and medium enterprises (SMEs). In the context of the above study, the manufacturing strategies of small and medium enterprises (SMEs) are evaluated for the adoption of Industry 4.0. The main purpose of this study is to identify the opinions of the small and medium enterprises (SMEs) in Belagavi District of Karnataka state on the manufacturing strategy for the adoption of Industry 4.0 technology for improving manufacturing. This research used a structured questionnaire with a sampling method of random sampling with a nominal and Likert Scale of 67 small and medium enterprises (SMEs) in the manufacturing of auto-component products. The data was analyzed through advanced statistical tool Structural Equation Modeling for understanding the results. A major contribution from this study has highlighted the challenges influencing the manufacturing strategy of small and medium enterprises (SMEs) for the adoption of Industry 4.0 and has suggested measures to overcome these challenges through actual application of Industry 4.0 manufacturing strategy
The mobilization of rural consumers' potential savings to generate credit for inclusive lending to the rural/urban poor consumers in emerging markets presents a strategic challenge for policy makers. Large-scale credit aggregation can only be achieved by the use of modern banks. However, rural consumers may resist the use of banks as objects of nonlocal origin. The authors rely on the classic theory of demand aggregation advantage to critically analyze the public policy framework underpinning rural banking for the attainment of inclusive economic development goals of bottom-of the-pyramid markets. An empirical test of the framework in Karnataka's rural banking programs shows that demand aggregation advantage predicts consumer satisfaction with the inclusive lending practices of banking institutions among existing clients but not new clients. The study suggests that the public policy framework for promoting compliance with inclusive lending goals of rural banking programs in Karnataka does not adequately consider rural consumers' interpretation of demand aggregation activities.
Customer Satisfaction is a detrimental element of quality of life. However, it is missing in the present competitive world. The changing patterns, working conditions, hyper competition, market dynamics and global reforms have highly influenced the lifestyles of individuals to a great extent. It is also a fact in the case of banks, governments and enterprises. Most of the people have been experiencing public sectors, anxiety, frustration, loneliness. The students, doctors, women, senior citizens, working professionals and others have faced several issues and concerns related to problems as well as physical during the new banks. The lack of communication/ accountability, absence of values and bad habits lead to stormy relationships and abnormal behavioral patterns for self and family. All of these have short, mid and long-term impact on the public and private affecting the quality of life. It indicates that the mental health crisis has emerged as a grave concern not only for India but for the world. The present study intends to recognize the socio-economic, psychological and other factors causing banks and explores its impact on quality of life. The study is significant as it deals with the pandemic, loss of jobs, financial instability, medical emergencies, deaths of close relatives, personality disorders, failure in personal/professional life etc. It is imperative to address these concerns as they would lead to increase in motivation, performance and overall satisfaction towards life. Otherwise, private banks are at risk resulting in increasing crimes, suicides and public issues too.
Potential competing interests: No potential competing interests to
This study investigates the pivotal shift in consumer behaviour towards adopting eco-friendly transportation technology, specifically focusing on the significant uptake of electric two-wheelers. Employing a comprehensive review of contemporary literature and empirical data, this research examines the multidimensional factors influencing consumers’ enthusiastic acceptance of electric two-wheelers using structural Equation Modelling and Technology Acceptance Model. The data would be collected from users of EVs and Non EVs. The analysis reveals a confluence of factors driving this transformative trend, including heightened environmental awareness, advancements in battery technology, cost-efficiency considerations, urban mobility needs, supportive governmental policies, diversification in brand offerings, and evolving consumer preferences. Understanding the motivations behind consumers’ shift towards electric two-wheelers holds crucial implications for policymakers, manufacturers, and marketers, guiding strategies for sustainable transportation development, infrastructure enhancement, and targeted marketing initiatives. This study contributes to the existing literature by consolidating insights into the profound transformation occurring in consumer preferences towards ecofriendly transportation solutions, particularly in the domain of electric twowheelers.
This study investigates customer perceptions of e-commerce marketing tactics in North Karnataka, employing a mixed-method approach that integrates secondary and primary data. Secondary data were sourced from Scopus-indexed journals, providing theoretical background, while primary data were collected via self-administered questionnaires from 150 randomly selected respondents across North Karnataka. Various measurement instruments were used to capture customer perceptions, attitudes, and satisfaction levels, including nominal, ordinal, and scale data. The collected data underwent coding and cleaning processes to ensure accuracy and consistency, followed by statistical analysis using descriptive statistics and automated linear regression methods. Descriptive statistics summarized demographic characteristics and responses to Likert scale items, while regression analysis identified significant predictors of customer satisfaction. The findings revealed that social media marketing, website user experience, product reviews, and ratings positively correlate with customer satisfaction. Conversely, email marketing influence and usefulness showed a negative correlation with satisfaction. The model achieved an accuracy rate of 54.2%, highlighting the complex dynamics between e-commerce marketing tactics and customer satisfaction. This study underscores the importance of tailoring e-commerce marketing strategies to enhance customer satisfaction in the North Karnataka region.
Dear researchers and academicians, Greetings. I am Dr. Dasari Rajesh Babu, Associate Professor at the School of Commerce and Management…